A/B Testing Tool for Websites
Test headlines, layouts, CTAs, and entire pages. LuperIQ runs statistically valid experiments and tells you which version wins — with AI-powered optimization available.
Stop Guessing, Start Testing #
Every business decision about your website should be backed by data. A/B testing lets you compare variations and know — not guess — which version performs better.
Visual Experiment Builder #
Create experiments without code. Test headlines, button colors, page layouts, pricing displays, and form designs with a visual editor.
Statistical Significance #
LuperIQ uses proper statistical testing to determine winners. No more ending tests early or making decisions on insufficient data.
Traffic Splitting #
Automatically split visitor traffic between variations. Control the percentage allocation and target specific visitor segments.
AI-Powered Optimization #
Use AI credits to analyze experiment results and generate optimization recommendations. The AI identifies patterns across experiments to suggest high-impact tests.
Conversion Goal Tracking #
Define what counts as a conversion for each experiment: form submissions, button clicks, page visits, or purchases. Track micro and macro conversions.
Experiment History #
Full archive of past experiments with results, learnings, and performance data. Build institutional knowledge about what works for your audience.
Free Tier
- 1 active experiment
- 2 variations per test
- Basic conversion tracking
- Manual traffic split
Professional
- Unlimited experiments
- Multi-variant testing
- Statistical significance engine
- AI optimization
- Segment targeting
- Full experiment history
Related Modules #
Customer Journey — understand visitor behavior to design better experiments.
Email Marketing — test email landing pages and optimize post-click conversion.
SEO Tools — optimize pages that A/B tests prove work best.