Customer Journey Analytics: A Practical Guide
Learn how to use visitor analytics to understand your audience, build conversion funnels, and make data-driven decisions about your website.
Prerequisites #
- A LuperIQ CMS installation
- Customer Journey module activated
- At least a few days of traffic data (the module starts collecting automatically)
Step 1: Activate the Customer Journey Module #
Navigate to Module Manager, find Customer Journey in the Analytics category, and activate it. The module immediately begins tracking visitor sessions with no configuration required.
Step 2: Review Your Traffic Dashboard #
After 24–48 hours of data collection, open Customer Journey > Dashboard. You will see total sessions, unique visitors, top pages, referrer sources, and average session duration.
Step 3: Build Your First Funnel #
Go to Customer Journey > Funnels and click New Funnel. Define the steps: Homepage > Services Page > Booking Page > Confirmation. The funnel visualization shows drop-off rates at each step.
Step 4: Create Behavioral Segments #
Navigate to Customer Journey > Segments. Create segments based on rules: visitors who viewed 3+ pages, visitors from a specific city, or visitors who returned within 7 days. Segments update in real time.
Step 5: Analyze Referrer Sources #
The AI referrer detection automatically categorizes traffic into organic search, direct, social, email, and paid. Review Customer Journey > Sources to see which channels bring the most engaged visitors.
Step 6: Take Action on Insights #
Use journey data to improve your site. If a funnel shows high drop-off at the booking page, simplify that page. If mobile visitors bounce more, check your responsive design. Every insight should lead to an action.